Overview
Google introduces a revolutionary new product... Google Nose!
Google introduces a revolutionary new product... Google Nose!
scent - smell
overlook- forget, not notice
nook and cranny- small space, little place
fragrance- (nice) smell
flagship- important or number one
elegant- stylish
emulate- copy, reproduce
stop and smell the roses (idiom)- to take time to enjoy life
tomb- grave
1 The video talks about an amazing new ____.
product
2 The designer was inspired by his ____.
puppy
3 The new product enables users to search for ____.
smells
4 Can you use Google Nose on your mobile phone?
Yes, it works on 'quite a few' mobile devices
5 The end of the video showed three sample searches. What were they?
a new car, a ghost, an Egyptian tomb
answers
What is your favorite aroma?
What is one smell that you really can't stand?
Name a scent that reminds you of comfort.
Dogs and other animals have a much better sense of smell than humans. Do you wish you had a better sense of smell?
1 This video was released by Google as an April Fool's joke. Did they catch you out?
2 Some of the language used was technical jargon - a normal viewer would not be expectd to understand
"Photoauditorialfactory sensory convergence is a phenomenon that has been promised in science fiction for decades."
3 At the end of the video, they use a 'pun' (a trick where a word can have two meanings). Google Nose sounds like 'Google knows'
"...what does a new car smell like. Who knows the answer? Google Nose!"
script
Google Search is incredibly powerful.
You can search for text across the Internet, most of human knowledge, images, books, videos.
But, we realised that there was an important part of the Search experience that we'd overlooked.
Our task as designers is to get our users the information that they're looking for as quickly and as beautifully as possible. But, until now, we couldn't always give users what they were looking for, because, sometimes, they're not looking at all.
My wife and I have a puppy with so much energy that we walk her 5 times a day, and she sniffs around every nook and cranny. This is how she gets information about her world.
Photo-auditory-olfactory sensory convergence is a phenomenon that has been promised in science fiction for decades.
We're excited to announce Google Nose Beta, our flagship olfactory knowledge feature enabling users to search for smells.
Our mobile aroma indexing programme has been able to amass a 15 million scentibite database of smells from around the world.
With an elegant integration into our existing knowledge panels, the Google Nose Beta Smell button seamlessly connects scent to search.
By intersecting photons with infrasound waves, Google Nose Beta temporarily aligns molecules to emulate a particular scent.
Google Nose Beta works on nearly all desktops, laptops and quite a few mobile devices.
In the fast-paced world that we live in, we don't always have time to stop and smell the roses.
Now, with Google Nose Beta, the roses are just a click away.
If you have a question like... "what does a new car smell like?", who knows the answer?
Google Nose.*
What does a ghost smell like?
Google Nose.
What does the inside of an Egyptian tomb smell like?
Google Nose.
Google Nose.
Google Nose...Beta.
*sounds like "Google knows"